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Don’t Just Attend KBB Birmingham—Master It: Strategies for Making Every Minute Count

KBB Birmingham is the premier event for the kitchen, bedroom, and bathroom industry, offering unparalleled opportunities to showcase your brand, connect with potential customers, and stay ahead of industry trends. Success at KBB Birmingham can significantly boost your business, but it requires strategic preparation. Let’s dive into five proven strategies that will ensure you stand out and achieve your goals.


Tip #1: Plan Your Visit

Advice: Download the KBB Birmingham event app beforehand and use it to create a personalised agenda. The app often features exhibitor profiles, seminar schedules, and interactive maps.

Bring: A portable charger for your phone or tablet to ensure you can access your digital schedule and take notes throughout the day without running out of battery.


Tip #2: Network Like a Pro

Advice: Prepare a concise “elevator pitch” about yourself and your professional goals for the event. This should include who you are, what you do, and what you’re looking to gain from KBB Birmingham.

Have Ready: Professional business cards with your contact information, including your LinkedIn profile QR code, making it easy for new connections to find and connect with you online.


Tip #3: Stay Informed on the Latest Trends

Advice: Select seminars and product demonstrations that align with your interests or challenges you’re currently facing in your work. This targeted approach will make the information more relevant and actionable for you.

Bring: A notebook and pen for taking notes, or ensure you have a note-taking app ready on your device. Jotting down key points, ideas, and contacts during these sessions can be invaluable for future reference and implementation.


Tip #4: Use Social Media to Enhance Your Experience

Advice: Before the event, follow the official KBB Birmingham social media accounts and the event’s official hashtag to start engaging with the content. Share your own thoughts, photos, and takeaways using the event hashtag to contribute to the conversation.

Have Ready: Pre-drafted posts or key points you want to share about your experience. This can include what you’re most looking forward to, sessions you’re attending, or questions you have for exhibitors. Having these ready can save time and make your social media activity more impactful.


Tip #5: Follow Up After the Event

Advice: Organise the business cards and contact information you collect at the event. Prioritise them based on the immediate value or potential for future collaboration.

Prepare: A follow-up template before the event ends. This should be a short, personalised message thanking the individual for their time, referencing something specific from your conversation, and suggesting a next step or meeting. Having this template ready to customize will streamline your follow-up process, making it timely and effective.


Maximising Your Post-Event Momentum

After the whirlwind of KBB Birmingham, it’s crucial to capitalize on the momentum you’ve built. The days and weeks immediately following the event are golden opportunities to solidify relationships, integrate insights into your work, and set the stage for long-term benefits. Here’s how to make the most of your post-event efforts:

  1. Organize and Prioritise Contacts: Review the business cards and notes you collected during the event. Categorize these contacts into groups such as potential clients, suppliers, partners, or industry peers. This organisation will streamline your follow-up process.
  2. Personalise Your Follow-Ups: Using the template you prepared, customise each message with personal details from your interactions. Whether it’s a shared interest discovered during a conversation or a specific product they showed interest in, personal touches make your follow-up memorable.
  3. Share Your Learnings with Your Team: Compile the key insights and trends you gathered from seminars and product demos. Present these findings to your team or company. This not only positions you as a proactive industry participant but also ensures your organization benefits from your attendance.
  4. Implement Actionable Ideas: Identify at least one or two actionable ideas or strategies you learned from the event. Plan how to integrate these into your current projects or business strategies. Setting specific goals and timelines for implementation will help you apply new knowledge effectively.
  5. Stay Connected: Continue engaging with the connections you made and the organisations you encountered at the event via social media and industry forums. Comment on their posts, share relevant content, and keep the dialogue going. Building a robust professional network is a marathon, not a sprint.
  6. Evaluate Your Experience: Reflect on what went well and what could be improved for future events. Consider the ROI of attending, based on the contacts made, deals closed, or knowledge gained. This evaluation will guide your decisions on participating in or preparing for future industry events.

Implementing these tips will not only prepare you for a productive visit to KBB Birmingham but also position you to forge meaningful connections, stay ahead of industry trends, and apply newfound knowledge to your professional endeavors.

Have A Great Time!

As KBB Birmingham 2024 wraps up, take a moment to appreciate the hard work that went into your preparation and participation. Whether you’re walking away with a pocket full of business cards, a head full of new ideas, or both, the effort you’ve put into attending is just the beginning of what’s to come. Remember, the real value of KBB Birmingham lies in how you leverage the experience moving forward.

So, here’s to a successful event! May the connections you’ve made, the knowledge you’ve acquired, and the insights you’ve gained propel you forward in your career and endeavors. Have fun, enjoy every interaction, and here’s to making the most of KBB Birmingham 2024!

Ben Collins

Author Ben Collins

Ben is the founder & technical director of Full Scale Digital

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