Skip to main content

How Small KBB Businesses Can Outshine the Competition with 5 Smart Strategies in 2024!

Imagine you’re at a local fair, surrounded by dozens of stalls. How does one stall grab your attention and keep you coming back? It’s all about standing out, being a bit different and giving you something you can’t resist. That’s kinda like what we’re going to talk about for KBB businesses in 2024.

1. Harness the Power of Hyper-Targeted Facebook Ads

Think of Facebook ads as your digital megaphone. It’s not about shouting louder; it’s about whispering directly into the ears of those who are actually interested. In 2024, hyper-targeted Facebook ads are crucial. Why? Because the more you tailor your ads to speak directly to a specific audience’s needs, the higher your chance of converting them into leads. Here’s a quick tip: use Facebook’s detailed targeting options to zero in on homeowners who have shown interest in home improvement or are in the market for a kitchen revamp.

2. Leverage Google Ads to Capture High-Intent Leads

Google Ads are like fishing in a pond where you know the fish are biting. It’s about being there when potential customers are actively searching for what you offer. For KBB businesses, this means bidding on keywords that align with customer intent, like “quality kitchen remodel” or “affordable kitchen renovation”. The trick is to craft ads that not only include these keywords but also highlight unique selling points, like bespoke designs or free consultations, which immediately catch the searcher’s eye.

3. Revamp Your Appointment Setting Game

Setting appointments is a bit like arranging a first date. You want to make sure it’s at the right time, the right place, and that you both have a clear idea of what to expect. In the KBB industry, streamline your appointment setting process by integrating online scheduling tools and providing immediate, automated follow-ups. This reduces the hassle for the customer and increases the likelihood they’ll commit to an appointment.

4. Reactivate Your Email Database with Personalised Offers

Your email database is like a goldmine waiting to be tapped. In 2024, reactivating your email list with personalized offers can lead to significant returns. Use customer purchase history or previous interactions to tailor your messages. For instance, reach out to past customers who might be due for a kitchen upgrade with special offers or showcase your latest projects to reignite their interest.

5. Master Your Pipeline Management

Imagine your lead pipeline is a garden hose. If it’s tangled or has leaks, the water (leads) won’t flow properly. Effective pipeline management ensures that every lead is nurtured and moved smoothly through the sales funnel. This includes timely follow-ups, segmenting leads based on their position in the buying cycle, and consistently analysing your pipeline for bottlenecks.

Wrapping It Up
Remember, in the KBB industry, it’s not just about having a great product. It’s about making sure the right people know you have a great product and convincing them to take action. By mastering these five strategies, your small KBB business can not only compete with the big players but also outshine them in 2024.

Fancy diving deeper into these strategies and seeing how they can be tailored to your specific business needs? Reach out to Fullscale Digital – we’re here to help KBB businesses like yours grow and thrive in a competitive market. Let’s chat about turning these ideas into a winning formula for your business!

Ben Collins

Author Ben Collins

Ben is the founder & technical director of Full Scale Digital

More posts by Ben Collins
Call