This Follow-Up Plan Can Convert 2x More Double Glazing Enquiries Into Sales
In the double glazing game, getting the lead is only half the battle. The real money? That comes from how quickly and effectively you follow up. And let’s be honest—most companies are awful at this bit.
We’ve tested dozens of approaches, and this 5-day post-lead nurture strategy is the one that consistently delivers results. More conversions. More trust. And fewer leads going cold.
Think of it like this: if a homeowner is requesting a quote or more info, they’re in the market right now. If you wait 48 hours to get in touch—or worse, never follow up at all—they’re already getting booked in with your competitors.
Let’s walk through what actually works…
Day 1: Respond Immediately with a Personal Thank You & Offer
Timing: Within 5 minutes of the enquiry
Speed is everything here. You need to show the lead you’re switched on and ready to help. An automated yet friendly email acknowledging their enquiry and offering something small (like a 10% discount or free quote visit) works wonders.
Example Email
Subject: Thanks for Your Enquiry – Here’s a Little Something to Get Started
Hi [Name],
Thanks for reaching out about new windows and doors. We’re thrilled you’re considering us for your project.
To say thanks, we’d love to offer you 10% off your installation if you decide to go ahead with us.
Got questions? Just hit reply or call us on [Phone Number].
Speak soon,
[Your Name]
Tip: Use tools like Mailchimp or Go High Level to automate this.
Day 2: Build Trust by Introducing Your Business Properly
Most leads don’t know who you are. They’ve probably filled in multiple forms across different websites. This is your chance to say: “Here’s why we’re different.”
Include:
What makes your business unique (e.g., local, family-run, 10+ years experience)
Quick brochure or PDF attachment with product range
Link to your website or gallery of recent installs
Example Email
Subject: A Quick Introduction – Why More Homeowners Choose [Your Business]
Hi [Name],
Just wanted to quickly introduce who we are. At [Your Business], we specialise in energy-efficient, secure and great-looking double glazing products.
We’re based in [Your Town], and we’ve helped hundreds of homeowners just like you improve their homes.
Check out our brochure attached – it’s got everything from styles and colours to pricing examples.
Want to chat? Just reply or give us a call.
Cheers,
[Your Name]
Tip: Attach a simple 2-page PDF that includes photos, logos, testimonials and guarantees.
Day 3: Add Social Proof – Show You’re a Trusted Choice
Now that your lead knows who you are, it’s time to back it up with proof. Homeowners want reassurance. They want to know others have used you and been happy with the outcome.
This is a great time to:
Share a quick success story or testimonial
Link to your Google reviews or Trustpilot page
Show a before-and-after photo set
Example Email
Subject: See What Other Homeowners Say About Working With Us
Hi [Name],
Thought I’d share a few words from one of our recent customers in [Nearby Town]:
“From start to finish, the team at [Your Business] were brilliant. The new windows look great, and we’ve already noticed the house is warmer!”
We’ve got over 100 five-star reviews on Google – take a look here [Insert Link].
Let us know if you’d like to book a free quote visit.
All the best,
[Your Name]
Tip: Reviews build confidence. Don’t be shy—get them in your emails.
Day 4: Provide Useful, Helpful Tips
This is where you show you’re not just a double glazing company—you’re an expert and advisor. Give them simple tips to help them plan better or avoid common mistakes.
You could include:
A checklist for getting quotes
A guide on choosing the right frame colours
Tips on improving energy efficiency
Example Email
Subject: 3 Insider Tips for Getting the Most From Your New Windows
Hi [Name],
Whether you’re still gathering quotes or ready to move forward, here are 3 quick tips that’ll help:
Don’t just compare price – compare guarantees and service too.
Ask if you’re eligible for grants or finance options.
Think about long-term energy savings, not just the install cost.
Got any questions? Just hit reply – happy to help.
Cheers,
[Your Name]
Tip: Make it educational, not salesy. People love learning something useful.
Day 5: Close the Loop With Expert Advice
By now, your lead has received value, seen proof, and got a feel for your business. This is your moment to gently push for a conversation or quote visit.
A soft, expert-style email works here—think: “Here’s how to choose the right installer” or “Questions to ask before you say yes”.
Example Email
Subject: Thinking About Getting Quotes? Here’s What to Ask First
Hi [Name],
If you’re still gathering quotes, here are a few key things to ask:
Are the installers fully insured and qualified?
Do they offer a written guarantee?
Can you speak to past customers?
These small checks make a big difference in avoiding cowboy builders.
If you’d like us to pop over and give you a no-pressure quote, just reply or give us a ring.
Warm regards,
[Your Name]
Tip: Give them a reason to trust you, not just a double glazing company.
Final Thoughts: It’s Not About Pestering – It’s About Positioning
Here’s the truth: most double glazing companies don’t follow up properly. They rely on the initial call. Maybe one email. Then… nothing.
But this 5-day strategy? It positions you as helpful, responsive, professional, and trustworthy—all without being pushy. And that’s what turns a cold lead into a paying customer.
